Leaders aren’t like other people — at least not when it comes to giving speeches. Other people try to get out of giving a speech any way they can. They’re relieved simply to get through a presentation without embarrassing themselves.

But when you’re a leader, you must look and sound like a leader in every speech you give. There’s too much riding on your performance — your prestige, your ability to command people’s attention and support, the success of your project or your organization — to settle for being average.

Program Objectives

This speech is designed for leaders and aspiring leaders who want to speak in a way that changes the way audiences think and feel and act.

1. WHY leaders speak

  • to create the audience’s shared sense of identity
  • to influence how they think and feel, and
  • to inspire them to take action

2. HOW leaders speak

  • capitalizing on the strength of their own character
  • shaping the event to enhance their message
  • developing one bold “big idea”
  • delivering their message authentically and powerfully

3. WHAT leaders can do to speak more influentially

  • stop imitating anyone else
  • speak less (less often and for less time) to have a greater impact
  • avoid using PowerPoint as much as possible

“Thanks to Chris, I’m able to deliver professional briefings — to three- and four-star generals, Members of Congress, and leaders of foreign armed forces — in a manner that not only gets my message across but also keeps the listener’s attention.”

Matt McCarthy
Fr. Lewis Mission Support Training Facility

Program Highlights

  • A leader’s primary mission is to influence people’s behavior.
    Various definitions and models of leadership, no matter how dissimilar, share a common assumption: leaders are responsible for influencing others – for changing how they think and feel so that, ultimately, they will change how they act.
  • PowerPoint™ reduces a speaker’s ability to influence.
    It conveys information, facts that can be represented in a chart, graph, or bullet-point list. It does not engage an audience’s imagination or emotions – the prime ways of affecting people’s beliefs and actions.
  • Leaders can increase their power to influence in three ways:
  1. By refining their “Silent Message” — Before saying a single word, leaders can win people’s respect and receptivity.
  2. By telling their Story — Stories persuade, motivate, and inspire in ways that cold facts, charts, and graphs can’t.
  3. By shaping the Event — Leaders take responsibility for the success of the entire event, not just of their speech.

Program Format

  • Keynote Speech (45 Minutes to 1 Hour) covers these topics, giving illustrations and how-tos.
  • Workshop (Half to Full Day) goes into each topic in more depth and coaches participants through exercises designed to increase their “influence factor.”


For more information about how this presentation might benefit your organization, please call us (toll free) at 866-268-3084 or email us.