Technical presenters often assume — erroneously — 1) Knowledge is power; 2) Facts speak for themselves; and 3) The best ideas win out.
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Masterful speakers create images in their audience’s minds, because long after people have forgotten everything else, they’ll remember the images.
Demosthenes, the father of Greek oratory, identified the four elements of a great speech: 1) a great person, 2) a noteworthy event, 3) a compelling message, and 4) a masterful delivery.
Leaders speak for one (or all) of three reasons: 1) to establish the identity of the audience, 2) to influence how the audience thinks and feels, and 3) to inspire the audience to take action
Every speech or presentation should be built around one idea. Just one idea. But it has to be a “Big Idea.” There seems to be an inverse correlation between BIG WORDS and BIG IDEAS. The bigger the words used in a speech, the smaller the idea.
For the most part, we need not more information, but a way of understanding the information we already have access to. That’s why leaders and successful presenters promote ideas. An idea, if it’s any good, organizes, ties together, and explains the significance and the implications of information.
Follow these seven rules to speak more powerfully: 1) Don’t Waste Your Listener’s Time…
The way you end a speech is what people will remember. A weak ending to a speech is like a limp handshake: it leaves people with a bad impression.